Search results for "Responsabilidade social corporativa"

showing 2 items of 2 documents

CREDIBILIDAD EN LATINOAMÉRICA DEL INFORME DE RESPONSABILIDAD SOCIAL CORPORATIVA

2014

Para dar mayor credibilidad a la información publicada en los informes de responsabilidad social corporativa se asigna a estos de un proceso de aseguramiento por parte de un experto externo. Esta investigación se basa en 1.021 observaciones de 12 países de Latinoamérica durante los años 2006-2010. A la vista de los resultados, podemos concluir que Latinoamérica es una región donde cada vez hay un mayor compromiso con la sostenibilidad. Además, los resultados señalan que la decisión de otorgar mayor credibilidad a las políticas sostenibles por medio del aseguramiento depende del tamaño de la empresa, del sector al que pertenece y del país donde se encuentre. Para dar mais credibilidade às in…

Organizational Behavior and Human Resource ManagementInformation Systems and ManagementLatin AmericansStrategy and Managementlcsh:BusinessManagement Science and Operations ResearchResponsabilidade social corporativaAmérica LatinaassuranceManagement of Technology and InnovationPolitical scienceCredibilityCorporate social responsibilityBusiness and International ManagementaseguramientoauditorsMarketingbusiness.industrygarantiaPublic relationsGRILatin AmericaResponsabilidad social corporativaIndustrial relationsBusiness Management and Accounting (miscellaneous)Corporate social responsibilitylatinoaméricalcsh:HF5001-6182businessauditores
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Efeitos da Responsabilidade Social Corporativa na lealdade do consumidor com a marca

2019

Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a second-order reflective construct. Design/methodology/approach – We propose a theoretical model estimated via the analysis of covariance structures using EQS 6.1. Data were obtained using an online survey of 351 Spanish sportswear consumers. Findings – This study illustrates that CSR associations have a direct, positive influence on loyalty, and an indirect influence through their positive effect on brand awareness and consumer satisfaction.…

Value (ethics)HF5001-6182Strategy and Managementmedia_common.quotation_subjectBrand awarenessconsumer satisfaction010501 environmental sciencespercepção da marca01 natural sciencesResponsabilidade social corporativaBrand loyaltyOriginality0502 economics and businessLoyaltyBusinessBusiness and International Management0105 earth and related environmental sciencesmedia_commonlealdade com a marcabrand awarenesscorporate social responsibility05 social sciencesCommerceAdvertisingHF1-6182atitude do consumidorconsumer attitudeIndustrial relationsCorporate social responsibilityCustomer satisfactionKeywords – Corporate social responsibilityConstruct (philosophy)Psychology050203 business & managementbrand loyaltysatisfação do consumidor.
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